Kate Moss has her waistcoats, Amy Winehouse has her microminis, and Zooey Deschanel champions the black opaques. They’re all signature items that are nothing to do with trends, although they can sometimes create them: that style statement that is oh-so-YOU.

Signature items can be a great way to shout your style loud and clear… and there is definitely something to be said for consistency. But why do we choose those special pieces? And what happens when you can become synonymous with your fashion and beauty choices - to the extent that you’re barely recognisable without them?

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