The Free Yr Radio campaign, co-created by Urban Outfitters and Toyota Yaris, continues in its quest to raise awareness and funds for independent radio. The 2008 campaign will kick off March 12 in Austin for the SXSW Launch Party. Indie dance duo Simian Mobile Disco will headline the party with fellow rockers Times New Viking and Yeasayer.
The festivities will carry on through March 15 in Texas with live independent broadcasting and performances from Billy Bragg, DeVotchKa, Dizzee Rascal, She & Him (aka Zooey Deschanel & M. Ward), and the Raveonettes among others.
The 2008 Free Yr Radio concert series will run from April through October. Past in-store performances include Sonic Youth, the Klaxons, and Man Man. Participating bands and cities for this year, as well as, the Yaris Giveaway Sweepstakes will be announced at the end of March. The compilation CD featuring tracks donated by participating bands is slated for release in late summer, and will be available at all Urban Outfitters retailers.
